Contest #YourOpticarIllusion: How to win a customizable Braintropy Patty Toy bag
I have been conquered by the philosophy behind the brand of customizable bags Braintropy. The name is a neologism. It encloses on one hand the brain, representation of commitment and human creativity, and on the other hand the entropy, a quantity that measures the disorder in the universe. Joined together they want to create a term that represents the power of ideas, the constant change and the endless variations which a random pulse generates on a complex system of thoughts. Because is the different thoughts that changes the world.
One of the latest strong ideas of Braintropy was to create a capsule collection of 4 bags coordinated to 4 Fiat 500 cars. They realized 4 new flaps for their it bag, the customizable Patty Toy bag (for the uninitiated, it is a bag meant that you can compose by yourself mixing body and closure flap). The printing is optical, retro and futuristic at the same time: in vivid colors, with whites and blacks graphic elements and psychedelic effects. The project is called Your Opticar Illusion and it has been launched by Braintropy in collaboration with Motor Village Italia. It is a project that I loved as it is dedicated to us, girls and women, and especially because it is set to revolutionize the concept of accessory: for the first time, it is the car to turn into an absolutely feminine accessory, glamour and to match to your own style.
What you see in the picture is the Patty Toy customized bag that I chose, tailored for my Fiat 500 (which soon will talk in more details and I’ll show you!).
I will tell you more: there’s a surprise for you! Do you like my bag and want one too? Try to win a custom Patty Toy bag! How? By entering the online contest within June 25th: check out the direct link to register for #YourOpticarIllusion contest and the complete rules HERE! Upload on your Instagram profile from 1 to 3 photos, choosing a theme from: Braintropy It Bag, Optical Inspiration, 70’s Mood, Women and Motors; remember to use the hashtag #YourOpticarIllusion. The 20 most liked photos will then be voted by a panel of experts, which will decide 6 winners. Good luck!
Good Friday and happy weekend to you all!
VESTITO – DRESS: Athos Lombardini
BORSA BAG: Braintropy
SCARPE – SHOES: Sarenza
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